The Monday Mood: 2-1-21

    Hello, I’m Sam Kiper. Your friendly neighborhood weed enthusiast. This week I wanted to discuss what a digital footprint is and why a digital footprint is important. 

    The best way to explain a digital footprint is to think of it as yourself. It’s the digital extension of you and your interests. A digital footprint is all the information that exists on the internet as a result of your online activity. 

    For example, let us use your internet search history. When you search the web for specific brands or services, let’s say a Nike Running Shoe. Other similar brands or products, like the Nike Running Shoe, will auto-populate in the Advertisements and Suggestions being shown to you. This is all a result of computer algorithms working effortlessly in the background to immediately label and organize everything we search or say about ourselves into “keywords.”

    The overall goal is to connect people with like-minded brands and services that match their interests and personality. This is also known as target marketing.

    Let’s look at the reverse side of those computer algorithms. Let’s say you are a Cannabis Dispensary and you just finished creating your NUGL Retail Profile. It looks fantastic; you have an excellent company bio, your pictures look very professional, all of your contact info is listed. It’s great. You have officially expanded your digital footprint and are now automatically recommended to other users (or “digital footprints’) searching for brands and services similar to yours.

    The importance of expanding your digital footprint is to reach more potential customers. More customers = more money. That’s the main point, right? One way to do this is through brand tagging. When you tag a brand that you are selling or partnered with, you are directly associating yourself with that brand’s audience. In other words, you tap into that brand’s “digital footprint,” and you automatically start being recommended and categorized alongside them. 

    To paint a final picture, if you are a dispensary actively advertising that you’re the best dispensary out there because you sell Wiz Khalifa Kush and Nike Running Shoes, I’d say you’re gonna do pretty great. Haha.

    Anyway, that’s it for this week. As always, thank you for stopping by and I appreciate the read. Be sure to check back next Monday. I’ll be digging deeper into what a “Target Audience” is and how to find yours. 

    For questions or comments or to be featured in The Monday Mood, email me: [email protected]

    If you want to learn more, visit or download the APP today.  

    I’m your host, Sam Kiper. 

    See ya next week.


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