The Future of the Cannabis Industry Is Mighty and Tiny, at the Same Time

    When you think about cannabis and the businesses that market it, you must think beyond the traditional image of the rolled-up joint. These days, many doctors don’t like to recommend cannabis for treatment (even though it is proven very effective), because smoking cannabis, which has been the predominant consumption method, is bad for the lungs, outdated, and inefficient. Now, the future of the cannabis industry is looking mighty, thanks to a tiny innovation that is helping to create an alternative way for people to take cannabis and get more CBD and THC oil out of a product: nanotechnology.

    Nanotechnology ensures the most inconspicuous, effective, efficient, and clean marijuana use! This evolution will help those who could benefit but are on the discerning, cautious, and skeptical spectrum of the market. Businesses only succeed when they solve a problem. Through nanotechnology, cannabis businesses can provide the benefits of cannabis use in a healthy way that doctors and patients can feel comfortable with. In simple terms, nanotechnology allows cannabis consumers to obtain the desired medical benefits from the plant without smoking and sacrificing their health in exchange.

    So… What Exactly Is Nanotechnology, and Why Is It Changing the Face of Today’s Cannabis Industry?

    To put it in simple terms, nanotechnology is used to turn substances like CBD oil and THC oil, into nano-size. Like all oils, they cannot be dissolved in water, so reducing them to a nano-size expands how the product can be delivered to the person consuming it. 

    As a point of reference, one nanometer is one-thousandth of a micron, which is one-thousandth of a millimeter. When cannabinoids are in this microscopic size, they can travel extremely quickly and efficiently through the skin and other membranes of the human body and enter the bloodstream much faster. This ensures the cleanest, most efficient, healthiest, and most discreet cannabis consumption. The most innovative companies use nanoencapsulation to make CBD and THC oil nano-sized and increase the amount that gets through the skin surface, into the bloodstream. 

    So what’s nanoencapsulation? Essentially, it is the technology that forces the oil into a hard shell, made of a material that likes and can be dissolved in water. When this nano-sized amount of oil within the shell comes into contact with the outside of your body, which is 80% water, your body, skin, and membranes take it to be water-soluble and absorb it quickly. The enclosed oil gets deeper and deeper into the body and then comes out of the shell via changes in temperature, where it then becomes active. 

    By that time, the oil is already too deep for the body to reject it. The hard shell also protects the oil inside from the natural digestion effects of the stomach. The shell protects the oil enough for it to actually get into the wall of the stomach and get back into the circulation of the blood. Nanoencapsulation can carry more CBD and THC oil out of a solution and into the human body than any other technology known to date. This has significant implications for the cannabis industry, opening up vast opportunities to companies to provide delivery solutions that are palatable to the consumer.

    Nanotechnology in Other Industries

    Nanoencapsulation is the unique selling proposition that opens up opportunities for cannabis businesses. Further, the science behind it has implications beyond the cannabis industry, as other medicines or treatments can be delivered this way, creating new options in biotechnology that help people with all manner of medical concerns. For example, certain types of cancer are managed by sending engineered nanoparticles that will attack infected cells, and leave the healthy ones alone, for greater accuracy.

    There are also many other businesses that can benefit from nanotechnology and use it to expand their own product lines. For example, beauty products can use nanotechnology to add CBD to their products; gum manufacturers can use it to create a line of CBD gum, nanotechnology can be used to develop CBD-infused eye drops… the possibilities are endless! Nanotechnology can catapult non-cannabis companies into the ever-evolving hemp/CBD industry! 

    To conclude, the main benefits of nanotechnology for cannabis businesses are that it ensures inconspicuous, effective, efficient, and clean marijuana use. Marijuana companies everywhere are striving to come up with new items that utilize nanotechnology and all its benefits. Products made with nanotechnology are effective, as you don’t need to consume a lot to get the desired effect. They are also discreet, as you need to put a patch on your skin or an oral, dissolvable strip in your mouth that is just like a mint. Many companies are already using nanotechnology in their new innovations, such as Honest Marijuana Company’s Hemp Theory line of full-spectrum hemp products, and the market’s new offerings will only keep getting more ingenious. 


    Serge Chistov is a cannabis industry expert and Chief Financial Partner with Honest Marijuana Co. Honest Marijuana has been a leader in cannabis innovation since it’s inception with an organic approach to the growth, production and packaging of cannabis, the launch of the first-ever organic hemp wrapped machine rolled blunts, the invention of the now patented Nanobidiol Technology, and the first company to bring THC-O-Acetate technology and products to market. 


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